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What is our paint breathability?

Our paints are not breathable paints and are solid all the way through, this offers the qualities of exceptional durability and stain resistance. 

Paint breathability is a helpful attribute when decorating very old homes that have a problem with damp, but breathable paints tend to let you down elsewhere (poor scrub and stain resistance; all-around poor durability; very poor wet opacity). That’s because breathable paints tend to be made from lots of chalks and clays, and they have low concentrations of pigments and binder, both of which are the most expensive ingredients in a coating.  What makes the paint very breathable is the presence of air voids (which may comprise as much as half of the dry film thickness!). 

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